Histórias reais de transformação e resultados excepcionais.
We integrate public signals (searches, social media, reviews) with behavioral tests on landing pages and campaigns. Bayer speeds up decisions, discards weak launches, and optimizes ideas before investing.
We integrated searches, conversation, reviews, and creators to map myths and friction points. We defined segments and barriers (discretion, embarrassment, compatibility) and a brand roadmap.
We reconstructed the adoption journey using searches and reviews: barriers, substitutes, and myths. We recommended trust-building messages and improvements to drive repeat purchase.
We rebuilt the store on a self-manageable platform, optimized for UX and SEO. We added content and campaigns on Meta/Google, improving conversion and efficiency to sustain sales.
We defined editorial line, narrative, and calendar for a consistent presence on Instagram and LinkedIn. With high-value content and viral formats, we built up credibility and positioning.
We defined editorial line, narrative, and calendar for a consistent presence on Instagram and LinkedIn. With high-value content and viral formats, we built up credibility and positioning.
We created a Brand Book, redesigned the site for lead capture and measurement, and produced content and 3D videos that translate complex services into clear value, raising the premium standard and credibility.
We created a Brand Book, redesigned the site for lead capture and measurement, and produced content and 3D videos that translate complex services into clear value, raising the premium standard and credibility.
We developed 100 sets of banners and emails using AI plus iterative editing for authentic, on-brand images. No shoot required: lower costs, no travel to Mexico, and faster timelines.
We redesigned the brand and presence (manual, van wraps, and content) and optimized Google/Meta Ads with high-intent audiences and daily lead tracking. In 12 months: 4x sales and leadership on TripAdvisor.
We evaluated 333 profiles on IG/TikTok for influence, relevance, credibility, and audience quality. We delivered a prioritized list by country and objective to plan activations and reduce risk.
We integrated digital signals and category data to segment, define “where to play / how to win,” and build a portfolio strategy. The plan enabled a new listing at a curated-assortment retailer.
We integrated digital signals and category data to segment, define “where to play / how to win,” and build a portfolio strategy. The plan enabled a new listing at a curated-assortment retailer.
Ongoing strategy and production by pathology, with audience and seasonality analysis. Content + community + media on FB/IG/Google, achieving engagement above benchmark.
Ongoing strategy and production by pathology, with audience and seasonality analysis. Content + community + media on FB/IG/Google, achieving engagement above benchmark.
We implemented Consumer Voice with periodic and open-ended surveys to map habits, drivers, and share of wallet. Concept tests gave early signals to reduce risk and fine-tune launches.
We implemented Consumer Voice with periodic and open-ended surveys to map habits, drivers, and share of wallet. Concept tests gave early signals to reduce risk and fine-tune launches.
We turned ideas into testable proposals (name, packaging, flavors, price, and positioning) and optimized them with behavioral evidence on landing pages and campaigns. GSK prioritized what to scale, based on real consumer behavior data.
We turned ideas into testable proposals (name, packaging, flavors, price, and positioning) and optimized them with behavioral evidence on landing pages and campaigns. GSK prioritized what to scale, based on real consumer behavior data.
We analyzed market trends and consumption behaviors using research tools / Social Intelligence. With Iterative Experiments, we brought concepts to landing pages and ads and ran 4 rounds with consumers. We compared name, style, and messaging to recommend the best option and reduce risk.
