Paid Media Campaigns
At Maggiore, we design and execute paid media campaigns focused on concrete results.
Combe Incorporated
Combe Incorporated is a personal care company based in the New York area (White Plains). It specializes in creating and scaling brands that address very personal needs in categories such as men's grooming and women's intimate health, with flagship brands including Just For Men, Vagisil, and Astroglide.
Business Relationship
Home
September 2025
Current Status
Active Client
Relationship time
11 month
Size
Company Giant
+US$46M
in annual sales408
employeesIndustry
Consumer GoodsContracted Services
Website Development
At Maggiore, we build websites that combine eye-catching graphics, intuitive navigation, and clear business goals.
Graphic Design
At Maggiore we offer a graphic design service for digital and printed pieces, always aligned with each brand's visual identity.
Social Intelligence
At Maggiore, we use Social Intelligence to transform publicly available consumer and market data into informed strategic decisions.
Case Studies
Astroglide: foundational category vision to grow personal lubricants industry in the U.S.
We integrated searches, conversation, reviews, and creators to map myths and friction points. We defined segments and barriers (discretion, embarrassment, compatibility) and a brand roadmap.
Services involved
Vagisil US: Social Intelligence to understand barriers and amplify repurchase in Anti-Itch category
We reconstructed the adoption journey using searches and reviews: barriers, substitutes, and myths. We recommended trust-building messages and improvements to drive repeat purchase.
Services involved
Just For Men: Social Intelligence + experiments to define the 3-5 year portfolio
We analyzed trends and reviews across Europe and the U.S. and tested claims with ads and landing pages. We defined a roadmap for Control GX and prioritized territories: hair loss/regrowth and beard.