Industry: Consumer Goods
12 total elements (4 clients, 8 success stories)
Other industries:
Agriculture 1
Consulting 8
Designer Goods 1
Digital Marketing 1
E-commerce 2
Fashion 2
Florist 1
Food & Beverage 11
Fragrances 1
Health & Wellness 2
Industrial Cleaning 1
Industrial Safety 1
Industrial Services 1
Interior Design 1
Manufacturing 2
Metalworking 1
Personal Care 9
Pets 1
Pharmaceutical 10
Research 4
Tourism 4
Transportation & Logistics 4
Wine Industry 3
Bayer: quicker, better decisions and innovation through Social Intelligence + Iterative Experiments
We integrate public signals (searches, social media, reviews) with behavioral tests on landing pages and campaigns. Bayer speeds up decisions, discards weak launches, and optimizes ideas before investing.
Services involved
Astroglide: foundational category vision to grow personal lubricants industry in the U.S.
We integrated searches, conversation, reviews, and creators to map myths and friction points. We defined segments and barriers (discretion, embarrassment, compatibility) and a brand roadmap.
Services involved
Vagisil US: Social Intelligence to understand barriers and amplify repurchase in Anti-Itch category
We reconstructed the adoption journey using searches and reviews: barriers, substitutes, and myths. We recommended trust-building messages and improvements to drive repeat purchase.
Services involved
Just For Men: Social Intelligence + experiments to define the 3-5 year portfolio
We analyzed trends and reviews across Europe and the U.S. and tested claims with ads and landing pages. We defined a roadmap for Control GX and prioritized territories: hair loss/regrowth and beard.
Services involved
P&G LatAm: 360° social listening and vulnerability assessment for 9 brands
Social listening + searches + reviews and influencers across 10 analyses for MX, BR, CL, and CO. We identified trends, sentiment, and risks, and recommended innovation, packaging, and communication.
Services involved
Neurobión Mexico: 100 authentic AI pieces, no photo shoot, on-brand with global manual
We developed 100 sets of banners and emails using AI plus iterative editing for authentic, on-brand images. No shoot required: lower costs, no travel to Mexico, and faster timelines.
Services involved
GSK US: Iterative Experiments to accelerate innovation and reduce launch risk
We turned ideas into testable proposals (name, packaging, flavors, price, and positioning) and optimized them with behavioral evidence on landing pages and campaigns. GSK prioritized what to scale, based on real consumer behavior data.
Services involved
Perrigo: behavioral validation of umbrella brand and portfolio before launch
We analyzed market trends and consumption behaviors using research tools / Social Intelligence. With Iterative Experiments, we brought concepts to landing pages and ads and ran 4 rounds with consumers. We compared name, style, and messaging to recommend the best option and reduce risk.