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Social Intelligence

At Maggiore, we use Social Intelligence to transform publicly available consumer and market data into informed strategic decisions.

What does the service consist of?

We monitor conversations on social media, Google search trends, and online reviews to gain a deep understanding of your audience's behaviors, needs, and challenges. Through this analysis, we identify opportunities for improvement, brand territories, perceptions about your category or competitors, and relevant cultural signals.

Process

  • Real-time collection of public data.
  • Cleaning and categorization of mentions, comments, and reviews.
  • Qualitative and quantitative analysis of social signals.
  • Generation of actionable insights.
  • Strategic recommendations aligned with your objectives.

Deliverables

The Social Intelligence service includes detailed reports that answer specific business questions in an agile and cost-efficient way. The process is divided into two stages:
  • Preliminary report, where we develop hypotheses based on the most relevant signals in the digital environment.
  • Final report, which delves deeper into the direction prioritized by the client, delivering actionable insights that help make better-informed decisions.

Who is the service for?

This service is designed for marketing, innovation, or strategy teams at large companies that need to make well-informed decisions. It is used to define or adjust a brand strategy, explore new market opportunities, compare perceptions against competitors, or understand the environment in contexts of cultural or social change. It also complements traditional studies with faster, deeper, and more actionable insights. The minimum value per study is 5,000 USD.

Benefits of getting it

By hiring this service, companies get fast and in-depth answers to their business questions, allowing them to reduce uncertainty, make more strategic decisions, and better align their brand, product, or communication efforts. They also gain the ability to anticipate trends, detect risks or opportunities, and save time and resources by complementing or replacing more costly or slower traditional studies.

Advantages over the competition

Unlike many agencies that limit themselves to social listening — that is, counting mentions and classifying sentiment about a brand on social media — at Maggiore we work with Social Intelligence, a more advanced and strategic methodology. Our approach goes beyond monitoring: we connect signals from different sources (social media, search, reviews) to answer key business questions, build coherent narratives, and generate actionable insights. We don't analyze for the sake of analyzing: we turn data into decisions, helping our clients better understand their market, their consumers, and their position relative to the competition.

Director in Charge

Foto de João-Franco Maggi
João-Franco Maggi
General Director

Responsible Area

Research

Price

Starting at 100 Tokens for studies of average complexity (up to 40 slides of content and 10 business days for analysis)

Case Studies

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