Social Intelligence
At Maggiore, we use Social Intelligence to transform publicly available consumer and market data into informed strategic decisions.
Agrosuper
Agrosuper is a Chilean food holding company that, since 1955, has produced and marketed primarily animal proteins and processed products under a vertically integrated model (controlling key stages of its production chain), with operations in Chile and an international presence in more than 60 countries. In the Chilean market it is especially recognized for brands such as Super Pollo (chicken), Super Cerdo (pork), Sopraval (turkey and processed products), and La Crianza (processed and convenience foods).
Business Relationship
Home
January 2022
Current Status
Ended in June 2022
Total duration
6 month
Size
Company Giant
+US$46M
in annual sales667
employeesIndustry
Food & BeverageContracted Services
Case Studies
Agrosuper: always-on panel to accelerate decisions and validate concepts within the protein category
We implemented Consumer Voice with periodic and open-ended surveys to map habits, drivers, and share of wallet. Concept tests gave early signals to reduce risk and fine-tune launches.