Iterative Experimentation Platform
At Maggiore, we use the Iterative Experimentation Platform to validate and optimize communication, product, or service ideas before launch.
What does the service consist of?
Maggiore's Iterative Experimentation Platform allows new ideas — such as products, prices, packaging, or positioning — to be validated quickly, digitally, and cost-effectively. Through simulated landing pages and social media campaigns, we measure real consumer behavior at three levels: attention, interest, and action. This allows us to answer key business questions with concrete data before launching a proposal to the market.
Process
- We define the hypotheses or business questions to validate.
- We create simulated web pages for each proposal.
- We launch social media campaigns to attract real traffic.
- We measure user behavior: clicks, time on page, purchase intent.
- We analyze the results and deliver a report with actionable recommendations.
Deliverables
- Preliminary document with initial hypotheses and experiment design ("Project Compass")
- Landing pages for each proposal
- Active campaigns with targeting, ads, and real-time metrics.
- Final results report, including key indicators (attention, interest, purchase intent), comparative analysis between proposals, and strategic recommendations for deciding the optimal path.
Who is the service for?
The Iterative Experimentation Platform service is designed for innovation, marketing, and product development teams at medium and large companies looking to validate new product, packaging, price, or positioning ideas before making costly launches. This service is ideal when concrete evidence is needed to make informed decisions, reduce uncertainty in the innovation process, or justify investments to stakeholders. It is also useful for comparing different proposals and ensuring that the final choice has the greatest potential for success in the market. The minimum value per study is 5,000 USD.
Benefits of getting it
This service enables decisions to be made with greater confidence by validating ideas directly with real consumers in digital environments. It helps reduce uncertainty, prioritize the proposals with the greatest potential, and optimize resources before launching. It also delivers concrete data on the performance of each proposal in terms of attention, interest, and purchase intent, allowing the strategy to be better aligned with market expectations.
Advantages over the competition
Unlike other slower or more costly methodologies, Maggiore's Iterative Experimentation Platform combines agility, realism, and strategic precision. It is not based on self-reported surveys or focus groups, but on the real behavior of consumers exposed to simulated pages and active campaigns. We also offer a flexible, customized approach, with clear deliverables, comparative analysis between proposals, and actionable recommendations. Our team supports the entire process, from hypothesis formulation to decision-making, with the experience of more than 100 experiments conducted since 2020.
Price
Starting at 100 Tokens for studies of average complexity (up to 12 cells in Closing Power experiments and 40 in Stopping Power experiments)