Maggiore Marketing Logo

Brand Building

At Maggiore, we build brands from scratch — some, before they even have a name.

What does the service consist of?

We support our clients through the entire process: from creating the name and defining the verbal and visual identity, to developing logos, color palettes, typography, and key pieces. All of this comes together in a coherent graphic system that serves as the foundation for all of the brand's visual communication. Our goal is to shape brands with a clear identity, their own personality, and long-term projection.

Process

  • Initial exploration: we gather information about the business, the project's purpose, the target audience, and the competitive landscape.
  • Naming (if applicable): we propose name alternatives aligned with the brand's identity and projection.
  • Visual identity design: we create the logo and define the color palette, typography, and key graphic elements.
  • Building the graphic system: we develop the basic applications and define guidelines for use across different platforms.
  • Delivery of the brand manual: we consolidate all elements into a clear, usable document that ensures visual consistency going forward.

Deliverables

  • Naming proposal (if applicable), with rationale and initial availability check.
  • Original logo in primary and alternative versions (horizontal, vertical, monochrome, etc.).
  • Complete visual system: color palette, typography, graphic styles, and complementary elements.
  • Basic brand applications: usage examples on key pieces (business cards, social media, email signatures, stationery, etc.).
  • Brand manual: a document with usage guidelines to ensure visual consistency across all communications.

Who is the service for?

This service is ideal for entrepreneurs starting from scratch who need to define their brand's name, identity, and image, as well as for growth-stage companies looking to professionalize their visual presence. It is also very useful in rebranding processes, when a brand needs to update its image or align it with a new strategy. It is key for those who understand that a well-built brand not only looks good, but communicates purpose, builds trust, and projects value over the long term.

Benefits of getting it

By obtaining this service, the client brings to life a brand with a clear, coherent, and professional identity, from the name to its visual expression. This allows them to communicate with confidence, stand out from the competition, connect better with their audience, and project solidity from the very first contact. In addition, having a well-defined graphic system makes it easier to create future communication pieces, saves time, and ensures consistency across all channels.

Advantages over the competition

Unlike agencies that only focus on the initial stage, at Maggiore we support brands from their conception through to their fullest growth. We not only create a solid visual identity, but also help that brand evolve strategically over time, adapting it to new market challenges and opportunities. Our strength lies in combining design, strategy, and market intelligence, so that the brand not only gets off to a good start, but grows with coherence, impact, and results.

Director in Charge

Foto de João-Franco Maggi
João-Franco Maggi
General Director

Responsible Area

Creativity

Price

The design of an original logo costs 10 tokens, while the development of the brand manual (excluding the logo) costs 8 tokens.

Case Studies

Portfolio

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