Bora Pro Chile Brand Manual
Bora Pro Chile renewed its visual identity with Maggiore. The new brand manual defines logotype, color palette, typography, graphic resources, photographic treatment, and application guidelines for social media, website, and commercial materials. It was built by the same Maggiore team that later applies it every day, producing content for the brand on YouTube, Instagram, and the web. That dual role defines the level of detail in the system: every rule is written with an eye toward how it will be used the next day.
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