Natalia Jarpa
Creative Team Coordination
Creativity
In Creativity, we build brands from scratch or help existing brands —small, medium, or large— become giants. We design brand manuals and visual identities, build websites, write persuasive copy, and develop graphic pieces and audiovisual material (including animation when it adds clarity). All with a coherent editorial line to strengthen digital positioning, improve recall, and support sales.
Area Director
João-Franco Maggi
General Director
More than 15 years of experience in Marketing for well-known companies at the regional level. Specialist in Insight Discovery, Digital Strategy, and Branding. A highly analytical profile with creativity focused…
View full profileIn Numbers
8
Member
5
Services
60
Registered Projects
Team of Creativity
Services Offered by this Area
Featured Case Studies
Successful projects carried out by the Creativity team
Bayer: quicker, better decisions and innovation through Social Intelligence + Iterative Experiments
We integrate public signals (searches, social media, reviews) with behavioral tests on landing pages and campaigns. Bayer speeds up decisions, discards weak launches, and optimizes ideas before investing.
Services involved
Astroglide: foundational category vision to grow personal lubricants industry in the U.S.
We integrated searches, conversation, reviews, and creators to map myths and friction points. We defined segments and barriers (discretion, embarrassment, compatibility) and a brand roadmap.
Services involved
Vagisil US: Social Intelligence to understand barriers and amplify repurchase in Anti-Itch category
We reconstructed the adoption journey using searches and reviews: barriers, substitutes, and myths. We recommended trust-building messages and improvements to drive repeat purchase.
Services involved
The area has 16 success stories in total
Featured Portfolio
Work done by the Creativity team
The area has 44 portfolio projects in total