Bayer,
Bayer Consumer Healthcare has worked with Maggiore since October 2021. The team needed an agile, cost-efficient partner to support Marketing, Insights (market research), and Innovation. The challenge was to make faster decisions and reduce the risk of moving forward with initiatives based on intuition, without solid evidence from real consumers.
Maggiore applies two methodologies. With Social Intelligence, it answers business questions using public information generated by consumers: Google searches, social media comments, and product reviews, to decide based on facts rather than assumptions. With Iterative Experiments, it simulates launches using landing pages and Meta campaigns, measuring real interest and comparing it against a robust historical baseline.
Bayer accelerated decision-making with evidence about what consumers actually do and say. The experiments help avoid low-potential launches and prevent multimillion-dollar losses, while also optimizing promising ideas to make them more compelling before investing at scale. The combination of both methodologies strengthens the ability to innovate with less uncertainty and a higher probability of success.
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