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Between June 2023 and March 2024, Alyan Wines sought to position itself as a premium winery in Santiago, promoting its “Sunset” tour among Brazilian visitors to Chile. It needed a stronger brand, a compelling website, and a digital acquisition engine to convert interest into bookings.
Maggiore created the brand guidelines to unify identity, tone, and aesthetics across all touchpoints. It then rebuilt alyanwines.com and launched a content channel for the blog and Instagram, aligned with the premium experience. In parallel, it ran Meta and Google Ads campaigns to reach Brazilian travelers in Santiago, optimizing targeting, messaging, and conversions.
Alyan built a coherent premium presence (brand, site, and content) and gained visibility among Brazilian tourists. The campaigns accelerated demand generation for the Sunset tour and supported the winery's growth between 2023 and 2024, with a more organized digital funnel to attract, convince, and convert.
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