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Diego Tomasino, the Argentine author of “Come Out,” sought to strengthen his personal brand as a reference figure in corporate diversity. Maggiore has supported him since October 2020 with a digital strategy geared toward growing audience and credibility on Instagram and LinkedIn, and turning interest into opportunities for his book and services.
Maggiore professionalized his digital presence: it built his website, defined narrative and calendar, produced high-value content, and prioritized formats that drive virality. In 2020 it boosted reach, profile visits, and link clicks, and ran paid media to promote the book (driving traffic to Amazon). In 2025 it kept up execution with reels, carousels, and personal posts to sustain engagement.
The community grew steadily (3,610 in Oct-2020 → 23.6 thousand in Feb-2025) and the content showed a high capacity to be shared: in 2020 the viral rate reached 11% versus a 3% market average. In 2025, despite lower reach in some months, audience response was very high and the community maintained 83.53% credibility, reinforcing his positioning.
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