9 total elements (2 clients, 7 success stories)
We integrated searches, conversation, reviews, and creators to map myths and friction points. We defined segments and barriers (discretion, embarrassment, compatibility) and a brand roadmap.
We reconstructed the adoption journey using searches and reviews: barriers, substitutes, and myths. We recommended trust-building messages and improvements to drive repeat purchase.
We analyzed trends and reviews across Europe and the U.S. and tested claims with ads and landing pages. We defined a roadmap for Control GX and prioritized territories: hair loss/regrowth and beard.
We rebuilt the store on a self-manageable platform, optimized for UX and SEO. We added content and campaigns on Meta/Google, improving conversion and efficiency to sustain sales.
We developed 100 sets of banners and emails using AI plus iterative editing for authentic, on-brand images. No shoot required: lower costs, no travel to Mexico, and faster timelines.
We turned ideas into testable proposals (name, packaging, flavors, price, and positioning) and optimized them with behavioral evidence on landing pages and campaigns. GSK prioritized what to scale, based on real consumer behavior data.
We analyzed market trends and consumption behaviors using research tools / Social Intelligence. With Iterative Experiments, we brought concepts to landing pages and ads and ran 4 rounds with consumers. We compared name, style, and messaging to recommend the best option and reduce risk.
