Valencia,
Valencia needed to strengthen its brand in the digital world, both organically and through paid media. This required a website that better organized and presented information about the company, its metalworking services, and steel products, including road safety products. The goal was to improve Google indexing and drive traffic to the quote request form to capture business opportunities.
Maggiore rebuilt www.valenciasa.cl with an architecture designed for SEO and to guide users toward requesting a quote, organizing metalworking services and steel products such as road safety items. In parallel, it developed social media content to build the brand and amplify reach with campaigns. It also defined audiences and keywords for Google Ads and launched a LinkedIn campaign to position the general manager in front of decision-makers.
Valencia ended up with a more solid and coherent digital presence, with a clear, conversion-oriented site. The combination of content and campaigns strengthened the brand and sustained a steady flow of more qualified business opportunities. Even as a niche business, its social media grew in reach, engagement, and number of followers, adding greater credibility to the brand and boosting the confidence of new customers. In parallel, LinkedIn reinforced executive positioning and opened connections with key industry profiles, supporting long-term growth.
