Digital Influencer Strategy
At Maggiore, we develop influencer strategies based on data, not just perceptions.
H&M
A Swedish multinational clothing store chain with locations in different parts of the world.
Business Relationship
Home
January 2024
Current Status
Ended in December 2025
Total duration
2 year
Size
Company Giant
+US$46M
in annual sales5.007
employeesContracted Services
Case Studies
H&M: influencer selection with aligned audiences across Chile, Peru, and Uruguay
We evaluated 333 profiles on IG/TikTok for influence, relevance, credibility, and audience quality. We delivered a prioritized list by country and objective to plan activations and reduce risk.