Is AI Now Running the Purchase Journey?
AI has drastically changed the way we search the internet; that much is already clear....
Luis
Articles written by Luis
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The Small Luxury Era: Why People Are Giving Up on Homeownership But Buying the USD 85 Plush Toy
In August 2025, a rare Labubu edition (a 17-centimeter plastic plush toy with a monstrous...
The Small Luxury Era: Why People Are Giving Up on Homeownership But Buying the USD 85 Plush Toy
In August 2025, a rare Labubu edition (a 17-centimeter plastic plush toy with a monstrous...
The Pink That Took Over the World Cup: When Every Brand Had the Same Brilliant Idea (At the Same Time)
We’re watching this 2026 World Cup as neutral spectators: with no Chilean team on the...
Bread today, hunger tomorrow: the real cost of not investing in market research
In January 2009, Tropicana rolled out a complete packaging redesign for its Tropicana Pure Premium...
Viral Stories in Chile: The Formulas That Generate Real Organic Shares
78% of the content published by Chilean brands doesn’t surpass 10 organic interactions — not...
Viral Stories in Chile: The Formulas That Generate Real Organic Shares
78% of the content published by Chilean brands doesn’t surpass 10 organic interactions — not...
TikTok Made It Viral, But Who Bought It? The Life Cycle of a Consumer Trend
In December 2023, an influencer posted a 30-second TikTok video showing herself breaking open a...
TikTok Made It Viral, But Who Bought It? The Life Cycle of a Consumer Trend
In December 2023, an influencer posted a 30-second TikTok video showing herself breaking open a...
Fear of missing out marketing: how FOMO keeps carts moving
A $1,600 suitcase sold out in 16 seconds. A sweet treat that created two-hour lines...
Fear of missing out marketing: how FOMO keeps carts moving
A $1,600 suitcase sold out in 16 seconds. A sweet treat that created two-hour lines...
From Copacabana to Mexico City: How Concerts Redrew Consumption in Latin America
On May 3, 2025, 2.5 million people gathered in Copacabana to see Lady Gaga for...
From Copacabana to Mexico City: How Concerts Redrew Consumption in Latin America
On May 3, 2025, 2.5 million people gathered in Copacabana to see Lady Gaga for...
The Popcorn Bucket That Brought Movie Theaters Back to Life (and What Comes Next)
On March 12, 2025, weeks before The Devil Wears Prada 2 hit theaters, the Fandango...
The Popcorn Bucket That Brought Movie Theaters Back to Life (and What Comes Next)
On March 12, 2025, weeks before The Devil Wears Prada 2 hit theaters, the Fandango...
From monitoring to insight: the real potential of social listening
From monitoring to insight: the real potential of social listening Many companies and organizations in...
From monitoring to insight: the real potential of social listening
From monitoring to insight: the real potential of social listening Many companies and organizations in...
When Consumption Anticipates History: The Curious Case of the “Pizza Index” in Washington DC
The world is going through a moment of rising geopolitical tension. New conflicts are emerging,...
When Consumption Anticipates History: The Curious Case of the “Pizza Index” in Washington DC
The world is going through a moment of rising geopolitical tension. New conflicts are emerging,...
Why does your company need Maggiore Marketing?
In the last five years, marketing has changed more than in the entire previous decade....
