From monitoring to insight: the real potential of social listening
From monitoring to insight: the real potential of social listening Many companies and organizations in...
About me
He designs and executes Social Intelligence and Consumer Insights projects across different categories. He analyzes mentions, search trends, and cultural signals using tools such as Meltwater, SEMrush, Helium 10, and AnswerThePublic, translating findings into strategic reports for brand and communication decisions. He also develops internal tools to optimize the team's day-to-day work.
Areas of Specialization
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Consumer Insights
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Social Listening
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Market Research
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Social Intelligence
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Digital Conversation Analysis
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Search Trends
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Cultural Signals
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Consumer Behavior
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Meltwater
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Answer the Public
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SemRush
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Helium 10
Written articles
