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Senior Coordinator of Experiments, Paid Media & Performance
Area: Performance / Coordination
She leads the Iterative Experimentation Platform (IEP) at Maggiore, validating product or positioning ideas before launch through simulated pages and campaigns that measure real consumer behavior. She also coordinates Paid Media (Meta and Google Ads), traditional SEO, AI SEO, and the Maggiore brand.
In the last five years, marketing has changed more than in the entire previous decade....