Is AI Now Running the Purchase Journey?
AI has drastically changed the way we search the internet; that much is already clear....
About me
She leads Social Intelligence and Market Research projects end to end: defining the methodology, managing data processing, delivering reports, and supporting the client's strategic decision-making. She also brings experience in Consumer Insights, Innovation, and Public Relations.
Areas of Specialization
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Social Intelligence
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Consumer Insights
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Market Research
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Innovation
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Public Relations
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Research Project Management
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Methodology Definition
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Data Analysis
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Strategic Reporting
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Meltwater
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Answer the Public
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SemRush
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Helium 10
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Social Listening
Written articles
The Pink That Took Over the World Cup: When Every Brand Had the Same Brilliant Idea (At the Same Time)
We’re watching this 2026 World Cup as neutral spectators: with no Chilean team on the...
TikTok Made It Viral, But Who Bought It? The Life Cycle of a Consumer Trend
In December 2023, an influencer posted a 30-second TikTok video showing herself breaking open a...
Fear of missing out marketing: how FOMO keeps carts moving
A $1,600 suitcase sold out in 16 seconds. A sweet treat that created two-hour lines...
From Copacabana to Mexico City: How Concerts Redrew Consumption in Latin America
On May 3, 2025, 2.5 million people gathered in Copacabana to see Lady Gaga for...
The Popcorn Bucket That Brought Movie Theaters Back to Life (and What Comes Next)
On March 12, 2025, weeks before The Devil Wears Prada 2 hit theaters, the Fandango...
When Consumption Anticipates History: The Curious Case of the “Pizza Index” in Washington DC
The world is going through a moment of rising geopolitical tension. New conflicts are emerging,...