Nathalia Orteiro
Consumer Insights Consultant
We are an agency that combines intelligence, creativity, and digital marketing.
Based in Chile, we work in English, Portuguese, and Spanish for major clients across diverse industries throughout the Americas.
Founders
João-Franco Maggi
General Director
More than 15 years of experience in Marketing for well-known companies at the regional level. Specialist in Insight Discovery, Digital Strategy, and Branding. A highly analytical profile with creativity focused on achieving results. Passionate about developing brands, products, and businesses through the application of strategic thinking. Able to process complex theories and principles and turn them into clear ideas and strategies. Imaginative, curious, and constantly challenging the status quo.
Director of
Anderson T. G. Spina
Performance Director
Performance Director with a solid track record leading growth, performance, and digital revenue strategies for leading global brands such as AMBEV, Itaú, Rede Grupo Globo, among others. He drives data-based strategic decisions, KPI optimization, and ROI maximization, ensuring consistent results through advanced Ads and digital media strategies. He has turned digital channels into the main revenue generators, leading paid and organic acquisition ecosystems with a focus on performance. He combines strategic vision, advanced analysis, and a commercial approach to transform advertising investment into sustainable, scalable growth.
Director of
Our Teams
Research
In Research, we transform openly available information —what people search for on Google, say on social media, and leave in reviews— into answers to business questions quickly and cost-effectively. In addition, through iterative experimentation (landing pages and ads), we estimate the potential of innovation ideas and verify which marketing mix variables and messages capture attention, retain interest, and convert, with behavioral evidence.
Creativity
In Creativity, we build brands from scratch or help existing brands —small, medium, or large— become giants. We design brand manuals and visual identities, build websites, write persuasive copy, and develop graphic pieces and audiovisual material (including animation when it adds clarity). All with a coherent editorial line to strengthen digital positioning, improve recall, and support sales.
Performance
In Performance, we build data-driven strategies to define channels, build audiences, and execute digital campaigns in an organized way. We launch, monitor, and continuously optimize campaigns on Google, Meta, LinkedIn, and email, as well as activations with influencers or opinion leaders. With reports for each cycle, we identify what worked, what to adjust, and what to test next, to maximize return on investment and achieve more with less.
Growth
In Growth, we look for business opportunities through active, strategic, and prioritized prospecting. We focus on understanding the context of each prospect —their industry, challenges, and goals— to build a personalized proposal, clear in scope and expected results. We coordinate the team to turn interest into conversations and projects, and follow up with discipline to sustain relationships, renewals, and expansion with current clients.
Our Mission
To be a strategic ally in business decision-making through market intelligence, and in strengthening brands in the digital world through creativity.
Our Vision
To become a globally operating agency, from Chile to the world.
Brand Values
At Maggiore, EACH step matters
Consistency
In the quality of our deliverables.
Adaptability
To support each client's specific needs.
Determination
To surprise our clients with the best insights and deliverables.
Attention
To detail, to avoid inefficiencies or delays.