Nathalia Orteiro
Consumer Insights Consultant
Research
In Research, we transform openly available information —what people search for on Google, say on social media, and leave in reviews— into answers to business questions quickly and cost-effectively. In addition, through iterative experimentation (landing pages and ads), we estimate the potential of innovation ideas and verify which marketing mix variables and messages capture attention, retain interest, and convert, with behavioral evidence.
Area Director
João-Franco Maggi
General Director
More than 15 years of experience in Marketing for well-known companies at the regional level. Specialist in Insight Discovery, Digital Strategy, and Branding. A highly analytical profile with creativity focused…
View full profileIn Numbers
3
Member
3
Services
12
Registered Projects
Team of Research
Services Offered by this Area
Featured Case Studies
Successful projects carried out by the Research team
Bayer: quicker, better decisions and innovation through Social Intelligence + Iterative Experiments
We integrate public signals (searches, social media, reviews) with behavioral tests on landing pages and campaigns. Bayer speeds up decisions, discards weak launches, and optimizes ideas before investing.
Services involved
Astroglide: foundational category vision to grow personal lubricants industry in the U.S.
We integrated searches, conversation, reviews, and creators to map myths and friction points. We defined segments and barriers (discretion, embarrassment, compatibility) and a brand roadmap.
Services involved
Vagisil US: Social Intelligence to understand barriers and amplify repurchase in Anti-Itch category
We reconstructed the adoption journey using searches and reviews: barriers, substitutes, and myths. We recommended trust-building messages and improvements to drive repeat purchase.
Services involved
The area has 12 success stories in total