Anderson T. G. Spina
Performance Director
Performance
In Performance, we build data-driven strategies to define channels, build audiences, and execute digital campaigns in an organized way. We launch, monitor, and continuously optimize campaigns on Google, Meta, LinkedIn, and email, as well as activations with influencers or opinion leaders. With reports for each cycle, we identify what worked, what to adjust, and what to test next, to maximize return on investment and achieve more with less.
Area Director
Anderson T. G. Spina
Performance Director
Performance Director with a solid track record leading growth, performance, and digital revenue strategies for leading global brands such as AMBEV, Itaú, Rede Grupo Globo, among others. He drives data-based…
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4
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3
Services
16
Registered Projects
Team of Performance
Services Offered by this Area
Featured Case Studies
Successful projects carried out by the Performance team
Bayer: quicker, better decisions and innovation through Social Intelligence + Iterative Experiments
We integrate public signals (searches, social media, reviews) with behavioral tests on landing pages and campaigns. Bayer speeds up decisions, discards weak launches, and optimizes ideas before investing.
Services involved
Astroglide: foundational category vision to grow personal lubricants industry in the U.S.
We integrated searches, conversation, reviews, and creators to map myths and friction points. We defined segments and barriers (discretion, embarrassment, compatibility) and a brand roadmap.
Services involved
Vagisil US: Social Intelligence to understand barriers and amplify repurchase in Anti-Itch category
We reconstructed the adoption journey using searches and reviews: barriers, substitutes, and myths. We recommended trust-building messages and improvements to drive repeat purchase.
Services involved
The area has 15 success stories in total
Featured Portfolio
Work done by the Performance team
