Cyber Day Campaign Colorista

October 2025

Cyber Day puts every retailer in competition for the same customer over 72 hours. Maggiore developed Colorista's complete Meta Ads campaign: strategy, audiences, creative pieces, and day-to-day budget management throughout the event. Colorista's catalog is bought by professional hair salons and by customers doing their own balayage at home. Each audience entered Cyber Day looking for something different and with a different spending ceiling, so each one got its own separate campaign. When other retailers started cutting prices to win the sale, Colorista didn't have to follow them.