Creative and Media Campaigns for Brazilian Tourists in Chile (Bora Pro Chile)

Bora Pro Chile,

Context

Bora Pro Chile has been a Maggiore client since April 2023. Before that, it had no professional marketing: it had a logo made in Canva, homemade content on social media, and Meta campaigns (Facebook and Instagram) with no clear targeting, defined metrics, or ongoing optimization.

Implemented Actions

Maggiore strengthened the brand by redesigning the logo, creating a brand manual, and wrapping its vans to increase street presence. It then professionalized the social media content, raising its quality, usefulness, and authority. In parallel, it optimized Meta campaigns with audiences with a higher likelihood of purchase and expanded the strategy to Google Ads, incorporating daily lead tracking in the CRM.

Results Obtained

After a year of sustained work, Bora Pro Chile multiplied its sales by 4x and positioned itself as the number-one agency for Brazilians in Chile according to TripAdvisor. In addition, its new brand presence set a standard that competitors began to imitate, consolidating leadership and preference.

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