Bora Pro Chile Website
Bora Pro Chile updated its visual identity while also aiming to gain visibility in AI-driven search engines. Maggiore implemented the new brand guidelines across every element of the site: color palette, typography, editorial structure, and photographic treatment. On the AI front, we worked on semantic structure, structured data, and rewriting content in a question-and-answer format, designed so that ChatGPT, Perplexity, and Gemini can cite Bora Pro when a Brazilian traveler searches for experiences in Chile.
Team that participated
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