YouTube Videos Bora Pro Chile

January 2024

Bora Pro Chile connects Brazilian tourists with travel experiences in Chile. To reach that audience, they needed first-person travel content for YouTube: videos that spoke the Brazilian traveler's language —literally and culturally— without losing the spirit of adventure that defines the brand. Using the client's assets, a team of four specialists worked alongside Bora Pro Chile on every piece: editorial direction, editing, and constant tracking of tourism and format trends. A client with clear ideas and a team that knows where the category is heading. That combination shows. It doesn't feel like advertising. It feels like a reason to travel.