Mass Email Campaigns

At Maggiore, we develop mass email campaigns that not only inform, but strategically connect with each audience.

What does the service consist of?

We research what to say and how to say it, based on market trends, interests, behaviors, and audience needs, always aligned with the brand's objectives. We handle the copywriting, the graphic design of the pieces, the HTML coding to ensure correct display on all devices, and the sending, tracking, and analysis of results. Each campaign includes a detailed report with learnings and recommendations to optimize performance in future actions.

Process

We research what to say based on trends, audience, and brand objectives.
We write, design, and code the emails to ensure correct display on all devices.
We send, monitor, and analyze performance (opens, clicks, etc.).
We deliver a report with learnings and recommendations for future campaigns.

Deliverables

Copy written and approved, aligned with the brand's tone and objectives.
Graphic design of the email, adapted for different devices.
Email coded in HTML for correct display across all platforms.
Segmented sending based on the client's database.
Results report with key metrics (opens, clicks, bounces) and recommendations to optimize future campaigns.

Who is the service for?

This service is ideal for companies that want to activate, retain, or capture audiences through email, whether working with their own contact database or building one from scratch with our help. At Maggiore, we also have the ability to segment, enrich, or obtain external databases in a strategic and responsible way. This service is especially useful for launches, promotions, activating inactive leads, or direct communication without relying solely on social media or paid advertising, with a focus on measurable results and continuous learning.

Benefits of getting it

By hiring this service, brands are able to communicate directly, personally, and measurably with their audiences, making the most of their databases or building new ones. It allows inactive contacts to be reactivated, current customers to be retained, and new business opportunities to be generated, without relying exclusively on social media or paid advertising. In addition, each campaign leaves concrete learnings that help improve message effectiveness and increase conversion in future sends.

Advantages over the competition

Unlike many agencies that only handle the sending, at Maggiore we address the entire strategic cycle of the campaign: from researching the right message, to attractive design and technical coding, to results analysis and optimization. We also don't rely exclusively on pre-existing databases: we can help you build, segment, or access relevant audiences from scratch. Our approach combines creativity, data, and a focus on conversion, with clear and measurable deliverables that raise the standard for this channel.

Director in Charge

Anderson T. G. Spina

Performance Director

Responsible Area

Performance

Price

The first email piece costs 4 tokens, not including the cost of the sending tool.
When the same research, structure, and code are reused (changing only images and text), economy-of-scale discounts may apply, depending on the number of pieces required.

Case Studies

Procter & Gamble

Neurobión Mexico: 100 authentic AI pieces, no photo shoot, on-brand with global manual

We developed 100 sets of banners and emails using AI plus iterative editing for authentic, on-brand images. No shoot required: lower costs, no travel to Mexico, and faster timelines.