Digital Influencer Strategy
At Maggiore, we develop influencer strategies based on data, not just perceptions.
What does the service consist of?
We identify and evaluate profiles on Instagram and TikTok using specialized tools, considering not only follower count but also their credibility, relevance within the target audience, and genuine interest in the category. We analyze metrics such as effective reach, adjusted engagement rate, thematic interest, and viral potential, to ensure partnerships with creators who truly generate impact.
Process
- Definition of brand objectives and the ideal influencer profile.
- Identification of candidates using specialized tools.
- Evaluation of each profile according to key metrics.
- Selection and prioritization of influencers based on their expected level of impact.
- Contact, negotiation, and coordination of deliverables.
- Monitoring of posts and analysis of results.
Deliverables
The client receives a strategic influencer toolkit, designed for different brand scenarios: whether to maximize reach or strengthen active communities. We deliver a prioritized selection of profiles with clear justification: who to work with, why, and, above all, who not to work with.
We also define concrete success metrics, which can and should be required of influencers in each collaboration (such as effective reach, engagement, or content generation). All of this is presented in a list organized by priority level and expected impact, facilitating decision-making and strategy execution.
Who is the service for?
This service is aimed at marketing and communications teams at medium or large brands looking to work with influencers in a more strategic and effective way. It is especially useful when launching a product, increasing reach among key audiences, strengthening ties with digital communities, or avoiding common mistakes when choosing influencers based on intuition or apparent popularity. It is also key when needing to justify influencer investment with clear metrics, objective criteria, and measurable results.
Benefits of getting it
By hiring this service, brands are able to choose influencers with strategic criteria, aligned with their business objectives and target audience. Investing in profiles that don't generate real value is avoided, and clarity is gained on what to require and how to measure results. In addition, a complete view of the influencer ecosystem relevant to the brand is obtained, with concrete recommendations for reach, engagement, or community-building campaigns. The result is a more efficient investment, more authentic relationships, and greater impact in the digital environment.
Advantages over the competition
Unlike many public relations agencies, which tend to propose influencers they already have a relationship with — without an in-depth analysis of their real value —, at Maggiore we use a data-based methodology to evaluate credibility, relevance, and alignment with the target audience. We don't choose based on affinity, but on impact. We clearly define who to work with, why, and who not to, and we deliver a prioritized strategic toolkit, along with concrete metrics for negotiating results. In this way, we turn influencer collaboration into a strategic, measurable decision directly connected to brand objectives.
Price
The Digital Influencer Strategy service has a base value of 100 tokens, which includes the complete analysis, the construction of the strategic toolkit, and personalized recommendations for one market.
If evaluation is required for more than one market, a discount of up to 15% may be applied to the total, depending on the volume and scope of the project.