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Between January and June 2025, Hotspex drove a digital transformation to strengthen its positioning and lead-generation capability. It needed to build a premium brand presence from scratch while also explaining complex services and methodologies clearly and appealingly across digital channels.
Maggiore developed a Brand Book and a unified brand language, redesigned the website with an architecture and experience geared toward lead capture and measurement, and produced graphic and 3D animation videos to simplify technical concepts. It also wrote case studies and blog articles, and designed content for Instagram and LinkedIn.
Hotspex ended up with a renewed, coherent, premium-standard digital presence. The new site and educational assets improved the clarity of the value proposition, strengthened credibility, and left a set of reusable materials for communication and sales, making it easier to generate opportunities with better perceived quality.
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