Paid Media Campaigns
At Maggiore, we design and execute paid media campaigns focused on concrete results.
GSK Consumer Healthcare (Haleon)
Haleon (formerly GSK Consumer Healthcare) operates in the United States as a consumer health company focused on self-care, with a portfolio that combines wellness and over-the-counter medicines: Emergen-C (supplements/immune support, vitamin C), Centrum (multivitamins and supplements), Robitussin (cough and cold [respiratory]), Advil (pain and fever relief), TUMS (digestive health: antacid for heartburn/indigestion), Polident (denture care: cleaning and adhesives), and Nicorette (nicotine replacement therapy).
Business Relationship
Home
January 2021
Current Status
Ended in December 2022
Total duration
1 year and 12 month
Size
Company Giant
+US$46M
in annual sales4.000
employeesIndustry
PharmaceuticalContracted Services
Website Development
At Maggiore, we build websites that combine eye-catching graphics, intuitive navigation, and clear business goals.
Graphic Design
At Maggiore we offer a graphic design service for digital and printed pieces, always aligned with each brand's visual identity.
Case Studies
GSK US: Iterative Experiments to accelerate innovation and reduce launch risk
We turned ideas into testable proposals (name, packaging, flavors, price, and positioning) and optimized them with behavioral evidence on landing pages and campaigns. GSK prioritized what to scale, based on real consumer behavior data.