Reels Hotspex
Hotspex is a consumer research and insights firm, present in more than 33 countries and counting 9 of the 10 largest global advertisers among its clients. Its raw material is human behavior. Maggiore produced 15 reels for Instagram and LinkedIn, generated entirely with artificial intelligence: avatar, voice, and animation. The decision doesn't hide its synthetic origin, it owns it. The 15 pieces share the same face, the same voice, and the same cadence, in a production that no live shoot could have sustained with that level of consistency.
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