Social Media Posts Valencia
Valencia Aceros distributes steel products in Chile. Its category rarely shows up on the Instagram feed. Maggiore runs the brand's full monthly content grid: content strategy, static piece design, scripts and on-location filming for reels, and monthly performance reports. The visual system translates the industry's day-to-day into a consistent graphic code; the audiovisual material is filmed on location and used in both organic content and paid campaigns. Each monthly report defines which topics are working, where to adjust the calendar, and what to test the following month. Valencia is proof that a B2B industry can sustain a digital presence without imitating the tone of a consumer brand.
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