Reels Blue Express
Blue Express is one of the leading logistics and distribution companies in Chile. With nationwide presence and more than three million shipments a month, the challenge wasn't reach: it was clarity. Small businesses, entrepreneurs, and people waiting on a package need to know exactly what to do at every step of the process. That's where Maggiore came in. Reels showing how to package items, how to use drop-off points, what each shipping option means. Useful content for both senders and recipients. The kind of information that turns a doubt into an action. The work was polished from the start. Few iterations, clean deliveries, and KPIs that started moving. So much so that what began as organic content ended up scaling into Meta Ads campaigns.
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