Colorista,
Colorista had a suboptimal online store: it wasn't well indexed on Google, didn't convey trust, and offered a poor user experience. This limited its organic visibility and campaign performance, and also made it difficult for the team to update the site.
Maggiore rebuilt the e-commerce store on a self-manageable platform, designed around the user experience and optimized for SEO. In parallel, it launched a social media content channel and ran performance campaigns on Meta and Google Ads, continuously adjusting creatives, audiences, and messages to maximize results.
It was confirmed that paid media is a key sales pillar for Colorista, and Maggiore's work made that engine increasingly efficient. With a site that converts better and optimized campaigns, the brand has managed to sustain sales with greater control, better performance, and a greater ability to achieve more with less investment.
